ABOUT
Where Strategy Meets Soul
Alice Bassett is the founder of The Continuum Process — a facilitated methodology for self-discovery that she developed over 15 years before she ever offered it to anyone else.
She spent two decades in corporate brand strategy, most recently as Head of Brand at a Berlin tech company, leading repositioning work across global markets. She was good at it. She was also, quietly, hollowed out by it.
At 35 she first walked the Camino de Santiago — and then walked it again, and again, covering 7 Camino’s and over 2,500km across Spain. It has become part of her life’s rhythm and personal leadership strategy.
After that first Camino, she came home with permission — to take seriously the methodology she'd already been building for herself for years, and to offer it to others.
She now lives in Stuttgart, Germany with her husband Ingo. She offers guides for those curious about walking the Camino, writes at Soulful Playground on Substack, is a qualified Meditation and Breathwork Teacher and facilitates The Continuum Process with individuals and groups who are ready to see themselves clearly and lead their lives from that clarity.
How This Work Began…
"In 2011, I was living alone in Melbourne and searching for a way to bring the different parts of my life into one coherent view.
I had ambition and momentum, but also unanswered questions and recurring friction across my career, relationships, health and sense of direction. I couldn't find a framework that treated all of those areas as connected, or that honoured both success and struggle at the same time.
So I built one.
The first versions of The Continuum Process lived on index cards and sharpies, often spread across my dining table. I borrowed heavily from the principles I was learning in brand strategy and campaign planning. If clear positioning, structure and sequencing could transform organisations, I wondered whether they could also transform a life.
They could.
Seeing everything laid out visually allowed me to identify what I wanted, what I feared, what I was avoiding and what needed my attention next. Over time, my life started to take shape in a way I had always wanted. I started becoming the woman I knew I was meant to be.
Soon enough, I began sharing the process with friends, and then with others.
The relief and clarity they experienced mirrored my own, and it became clear that this work was meant to be shared.
It remains a privilege to guide people back to themselves, and to support them in moving forward with steadiness, honesty and courage."
- Alice Bassett
